5 Folding Carton Structures With the "WOW" Factor

3/22/2018

Some products cry out for extraordinary packaging. That’s why a basic rectangular box might not cut it if you’re designing for super-premium chocolate or rare anti-aging serums. In these cases, you need to show your customers just how spectacular folding cartons can be. With so many unique and exciting structures to choose from, cartons can literally become pieces of art on the store shelf. 

Here are five fascinating structures from PPC’s Ideas & Innovation design handbook that are sure to wow customers. 

folding carton
package design
paperboard packaging

Packaging in the Experiential Economy

3/12/2018

By Mike Ferrari, Ferrari Solutions, LLC

Remember when toothpaste cartons were simple? Just 20 years ago, the norm was a white carton with two-to-three-color printing and a health endorsement boasting that “four out of five doctors recommend” the product. The entire message was about health and cavity fighting.

Yet the message has changed...

consumer packaging
consumers
e-commerce
folding carton
innovation
paperboard packaging

The Competitive Edge in a Commoditized World

2/26/2018

By David Friedman, CEO, High Performing Culture, LLC

Have you noticed that it’s harder than ever before to truly differentiate yourself? Whether you boast your innovative folding carton designs or sustainable solutions or unbeatable speed to market, doesn’t it seem like your competitors are saying the same things about themselves? 

If you have a hunch that your prospects and current customers think you’re pretty much like everyone else, you’re probably right. And when customers can’t figure out what makes anyone different, they buy strictly on price, and none of us want to be in that kind of market!


commodity business
company culture
competition
spring meeting

The Power of Feedback

2/23/2018

By Ann Bowers-Evangelista, Psy.D, MBA, Llumos, LLC

True or false?

  • Feedback is proven to be a waste of time, with no material impact on the bottom line.
  • Effective managers give more negative feedback than positive.
  • Feedback for CEOs and senior leaders should come strictly from superiors.
  • I am very knowledgeable about how I am perceived by others in my organization.
committees in focus
feedback
wlc
women's leadership committee

You Can Design for E-Commerce Without Reinventing the Carton

2/12/2018

Carton converters: do you think that e-commerce trends only affect corrugated shippers? Think again. E-commerce is so ubiquitous today that consumers are taking to Amazon and other e-retailers to buy even basic household goods. This means that even if your cartons aren’t specifically meant for e-commerce, consumers might still purchase them online—and your customers may want you to optimize your designs for this very possibility.

consumers
design trends
e-commerce
folding carton
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