Term: psychology
1 post(s)

Know Thy Customer: The Psychology of Package Design

1/28/2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological factors that motivate consumers and drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

graphics
marketing
package design
paperboard packaging
psychology
sustainability
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