Term: psychology
1 post(s)

Know Thy Customer: The Psychology of Package Design

1/28/2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological factors that motivate consumers and drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

graphics
marketing
package design
paperboard packaging
psychology
sustainability
Vox Blog Latest Articles
There Are Managers, and Then There Are Leaders
  • There Are Managers, and Then There Are Leaders
    12/1/2017

    By Tiffany Koettel, Business Development Manager, Caraustar Imagine your all-time favorite boss. Did she or he micromanage ...

  • There Are Managers, and Then There Are Leaders
  • There Are Managers, and Then There Are Leaders
    12/1/2017

    By Tiffany Koettel, Business Development Manager, Caraustar Imagine your all-time favorite boss. Did she or he micromanage ...

  • There Are Managers, and Then There Are Leaders
  • There Are Managers, and Then There Are Leaders
    12/1/2017

    By Tiffany Koettel, Business Development Manager, Caraustar Imagine your all-time favorite boss. Did she or he micromanage ...

  • What’s Next for the Technical & Production Committee?
  • What’s Next for the Technical & Production Committee?
    11/29/2017

    By Bob Neff, T&P Chair, Neff Packaging Solutions  Part of PPC’s mission is to help members learn about the ...