Term: package design
12 post(s)

Carton Competition 15-Year Retrospective: Part 1

4/21/2015

We recently opened submissions for the 72nd annual North American Paperboard Packaging Competition, and to celebrate, will highlight the top winners from the past 15 years over the next three weeks! So without further adieu, check out this first installment of exceptional cartons that won Paperboard Package of the Year.

innovation
North American Paperboard Packaging Competition
package design
paperboard package of the year
paperboard packaging
sustainability

Know Thy Customer: The Psychology of Package Design

1/28/2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological factors that motivate consumers and drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

graphics
marketing
package design
paperboard packaging
psychology
sustainability
Vox Blog Latest Articles
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    Carton converters: do you think that e-commerce trends only affect corrugated shippers? Think again. E-commerce is so ...

  • You Can Design for E-Commerce Without Reinventing the Carton
  • You Can Design for E-Commerce Without Reinventing the Carton
    2/12/2018

    Carton converters: do you think that e-commerce trends only affect corrugated shippers? Think again. E-commerce is so ...

  • You Can Design for E-Commerce Without Reinventing the Carton
  • You Can Design for E-Commerce Without Reinventing the Carton
    2/12/2018

    Carton converters: do you think that e-commerce trends only affect corrugated shippers? Think again. E-commerce is so ...

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