Term: package design
19 post(s)

How Paperboard Packaging Manufactures Can Escape the Commodity Business

4/23/2018

Converters of paperboard packaging might be feeling the squeeze right about now. With RFPs, reduced volumes, and shrinking margins, our industry might seem like a commodity business and a race to the bottom. Yet there are techniques we can use to add value to our packaging and break free from the commodity game. PPC’s recent Spring Meeting in Baltimore showed attendees how to do just that. 

commodity business
folding carton
package design
rigid box
spring meeting

5 Folding Carton Structures With the "WOW" Factor

3/22/2018

Some products cry out for extraordinary packaging. That’s why a basic rectangular box might not cut it if you’re designing for super-premium chocolate or rare anti-aging serums. In these cases, you need to show your customers just how spectacular folding cartons can be. With so many unique and exciting structures to choose from, cartons can literally become pieces of art on the store shelf. 

Here are five fascinating structures from PPC’s Ideas & Innovation design handbook that are sure to wow customers. 

folding carton
package design
paperboard packaging

Vintage Boxes to Get You in the Holiday Spirit

12/15/2017

There’s something about the holidays that always brings a sense of nostalgia. The snowy scenery, delicious smells, and warm camaraderie all seem to transport us back to the “good old days” spent with our families and loved ones.

holidays
package design
rigid box

Are Your Fonts Telling the Story?

11/16/2017

Packaging speaks. It has to—otherwise it’s not doing its job. But what a folding carton or rigid box says to a consumer is as important as how it says it. The font or typeface you choose can mean the difference between a carton that tells an engaging story to consumers and one that doesn’t say anything at all. 

font
North American Paperboard Packaging Competition
package design
paperboard packaging

Trending Now in Paperboard Packaging Design

8/7/2017

Last month was the judging of our annual North American Paperboard Packaging Competition. We’re thrilled with the winners and can’t wait to reveal them at our upcoming Fall Meeting! For now, though, we’ve distilled the overall trends that the judges observed throughout the competition. Here’s what we saw...

design trends
North American Paperboard Packaging Competition
package design
paperboard packaging
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