Term: graphics
2 post(s)

Know Thy Customer: The Psychology of Package Design

1/28/2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological factors that motivate consumers and drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

graphics
marketing
package design
paperboard packaging
psychology
sustainability

A Fortuitous Future for Produce Paperboard Packaging

11/20/2014

Each year, the judges of the North American Paperboard Packaging Competition identify a handful of potentially “game-changing” entries, those packages that introduce a new production technique, a breakthrough design, or the potential for market expansion. Graphic Packaging International (GPI) submitted one of those groundbreaking entries this year—and took the top award in the Eco category—with their Clementine FruitPack...

augmented reality
end use market
Graphic Packaging International
graphics
marketing
North American Paperboard Packaging Competition
paperboard
printing
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