Term: augmented reality
3 post(s)

Beyond QR: What’s Next for On-Package Mobile Marketing

12/4/2014

Today’s consumer wants to be engaged, informed, and entertained by the brands with which they do business. Paperboard packaging has been able to facilitate these important marketing functions with its flat, printed surfaces that are well suited to deliver cutting-edge interactive product information, in-store sales, and entertaining games, and more...

 

augmented reality
marketing
mobile technology
paperboard packaging
qr code

A Fortuitous Future for Produce Paperboard Packaging

11/20/2014

Each year, the judges of the North American Paperboard Packaging Competition identify a handful of potentially “game-changing” entries, those packages that introduce a new production technique, a breakthrough design, or the potential for market expansion. Graphic Packaging International (GPI) submitted one of those groundbreaking entries this year—and took the top award in the Eco category—with their Clementine FruitPack...

augmented reality
end use market
Graphic Packaging International
graphics
marketing
North American Paperboard Packaging Competition
paperboard
printing

Smart Devices Bring Packaging to Life

11/7/2014

Today, most people regularly access websites, email, and social media sites on their smartphones, so it’s important to pay attention to trends in mobile technology. One particularly exciting trend is Augmented Reality, which actually links physical and virtual experiences in ways that engage, inspire, and inform.

augmented reality
cpg
marketing
mobile technology
personalization
technology
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