Term: marketing
9 post(s)

A Fortuitous Future for Produce Paperboard Packaging

11/20/2014

Each year, the judges of the North American Paperboard Packaging Competition identify a handful of potentially “game-changing” entries, those packages that introduce a new production technique, a breakthrough design, or the potential for market expansion. Graphic Packaging International (GPI) submitted one of those groundbreaking entries this year—and took the top award in the Eco category—with their Clementine FruitPack...

augmented reality
end use market
Graphic Packaging International
graphics
marketing
North American Paperboard Packaging Competition
paperboard
printing

Smart Devices Bring Packaging to Life

11/7/2014

Today, most people regularly access websites, email, and social media sites on their smartphones, so it’s important to pay attention to trends in mobile technology. One particularly exciting trend is Augmented Reality, which actually links physical and virtual experiences in ways that engage, inspire, and inform.

augmented reality
cpg
marketing
mobile technology
personalization
technology

Finding the Right Social Media Platform for Your Business

10/28/2014

In a previous post, we addressed some of the benefits of using social media. But with all the platforms out there (Facebook and LinkedIn and Twitter and Tumblr, oh my!), determining the appropriate platforms to use for your business may seem like a daunting task. Fortunately, it’s easier than you think. With a little insight into each platform’s different user-bases, you can help your company maintain communication with existing clients and reach out to a whole new group of potential customers.

facebook
linkedin
marketing
social media
twitter

Why Use Social Media to Promote your Plant?

10/9/2014

143 million people in the U.S. use Facebook. You probably have an account yourself. You might post vacation photos, chat with family members, or reconnect with people you haven’t spoken to in years. But have you thought about using Facebook and other social media platforms to promote your plant?

business tips
facebook
linkedin
marketing
social media
twitter
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