In a previous post, we addressed some of the benefits of using social media. But with all the platforms out there (Facebook and LinkedIn and Twitter and Tumblr, oh my!), determining the appropriate platforms to use for your business may seem like a daunting task. Fortunately, it’s easier than you think. With a little insight into each platform’s different user-bases, you can help your company maintain communication with existing clients and reach out to a whole new group of potential customers.