Term: sustainability
17 post(s)

Know Thy Customer: The Psychology of Package Design

1/28/2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological factors that motivate consumers and drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

graphics
marketing
package design
paperboard packaging
psychology
sustainability

5 Brilliant Ideas for Social Media Posts

11/26/2014

In previous blogs, we touched on why you should use social media to promote your business and which platforms may be most appropriate to do so. But now that you’ve set up your accounts, what kind of topics should you post? Here are five ideas on how to position your company for success via social media.

community service
marketing
paperboard packaging
social media
sustainability

Congratulations to the Winners of the 2014 North American Paperboard Packaging Competition!

11/12/2014

The 2014 competition saw 32 PPC member companies submit 145 folding carton and rigid box entries –– entries that represent our industry’s collective effort to develop and execute exceptional, innovative, and sustainable packaging solutions. Congratulations to the 2014 top award winners!

fall meeting
innovation
North American Paperboard Packaging Competition
paperboard packaging
sustainability

PPC’s North American Paperboard Packaging Competition: 2013 Retrospective

10/21/2014

In just about a week, PPC will hold its annual Fall Meeting, taking place this year in Atlanta, GA. Each year, our membership eagerly looks forward to the North American Paperboard Packaging Competition awards ceremony, a highlight of every Fall conference. We are so thrilled to be able to reveal the 2014 competition top winners during the ceremony, so in their honor, here is a review of their predecessors from the 2013 Carton Competition.

fall meeting
folding carton
innovation
North American Paperboard Packaging Competition
paperboard
sustainability

Sustainable Forest Management Practices an Integral Part of the Paperboard Industry

10/3/2014

Our industry’s dedication to sustainability is not surprising, as the lifeblood of our industry—paperboard—is renewable and recyclable by its very nature. However, the sustainability of our product goes beyond its natural features: the trees used to make paperboard packaging are harvested from forests and tree farms maintained via sustainable forest management practices that ensure that, as a society, we will continue to have healthy and abundant forests for decades to come.

certification
chain of custody
fiber procurement
forest certification
green
renewability
responsible sourcing
sustainability
sustainable forest management
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