Term: paperboard packaging
19 post(s)

The Growth of E-Commerce Packaging

5/27/2015

Today consumers purchase many goods on their computers or tablets; in fact, online sales in the U.S. are expected to reach $414 billion—or 11% of total retail sales—by 2018. E-commerce packaging must protect a product during shipping as well as foster a positive brand experience upon arriving at the consumer’s doorstep. Fortunately, paperboard leads the way on both fronts.
e-commerce
marketing
paperboard packaging
retail

Carton Competition 15-Year Retrospective: Part 1

4/21/2015

We recently opened submissions for the 72nd annual North American Paperboard Packaging Competition, and to celebrate, will highlight the top winners from the past 15 years over the next three weeks! So without further adieu, check out this first installment of exceptional cartons that won Paperboard Package of the Year.

innovation
North American Paperboard Packaging Competition
package design
paperboard package of the year
paperboard packaging
sustainability

Know Thy Customer: The Psychology of Package Design

1/28/2015

A package may be beautiful, sturdy, and cost-effective, but if it doesn’t inspire consumers to make a purchase, it has failed its ultimate purpose. It’s important, then, for designers to understand the psychological factors that motivate consumers and drive purchasing behaviors. Here are a few package design strategies that work because they take the human psyche into account.

graphics
marketing
package design
paperboard packaging
psychology
sustainability

SKU Proliferation: Understanding the Cause of Short-Run Orders

1/7/2015

From 2007 to 2012, the number and size of stores decreased and the overall volume of carton shipments (i.e., the number of units sold) grew only at an average annual rate of 3%. Even so, the average number of grocery store SKUs increased by a whopping 26%. If the volume of packaging has remained constant, how can there be so many new products on the store shelf? 

analog printing
digital printing
packaging trends
paperboard packaging
short-run
short-run solutions for paperboard packaging
sku proliferation

A Look Inside the 2014 North American Paperboard Packaging Competition

12/12/2014

Now that the winners of the 2014 North American Paperboard Packaging Competition have been revealed, here's an insider's look at the judging process. This video showcases our esteemed panel of judges in action and also highlights all of the outstanding entries and the member companies that submitted them. You may also hear some useful tips to keep in mind for your 2015 competition entries!

innovation
North American Paperboard Packaging Competition
paperboard packaging
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