Term: paperboard packaging
23 post(s)

Are Your Fonts Telling the Story?

11/16/2017

Packaging speaks. It has to—otherwise it’s not doing its job. But what a folding carton or rigid box says to a consumer is as important as how it says it. The font or typeface you choose can mean the difference between a carton that tells an engaging story to consumers and one that doesn’t say anything at all. 

font
North American Paperboard Packaging Competition
package design
paperboard packaging

Trending Now in Paperboard Packaging Design

8/7/2017

Last month was the judging of our annual North American Paperboard Packaging Competition. We’re thrilled with the winners and can’t wait to reveal them at our upcoming Fall Meeting! For now, though, we’ve distilled the overall trends that the judges observed throughout the competition. Here’s what we saw...

design trends
North American Paperboard Packaging Competition
package design
paperboard packaging

4 Surprising Ways to Boost Design Creativity

5/30/2017

Designers are a key asset to any paperboard packaging manufacturer. Although some customers may approach their manufacturer with a complete design, others look to the manufacturer’s designers for unique and ingenious packaging solutions. With customers’ packaging in their hands, it is crucial that the design team be a wellspring of creative ideas and unique concepts. Fortunately, creativity isn’t a genetic trait that some have while others don’t. Creativity is a human quality that can be nurtured and expanded—often in ways that seem counterintuitive. Here are four surprising ways to boost a design team’s creativity. 

 

creativity
package design
paperboard packaging

How to Craft Your Sustainability Story

2/6/2017

The paper and packaging industry has an incredible story of sustainability to tell. Manufacturers are creating products that are inherently renewable and recyclable, which means they provide value today while securing the future for generations to come.

Is your organization sharing the industry’s positive story to help achieve its objectives? If not, think of all the opportunities to do so: on sales calls, social media, your website, through press releases sent to the media—just to name a few. Our industry’s sustainability successes can help you get and keep new business, as well as boost your reputation among key stakeholders.

marketing
paper recycling
paperboard packaging
social media
sustainability
ticcit

Update: The Status of Digital Printing for Folding Cartons

1/12/2017

For years, the prospect of digitally printed folding cartons has kept the print and packaging industries abuzz. Digital printing in the carton space has surely begun to transition from a lofty ideal into a more grounded reality. But how far, really, are we until digital printing becomes a mainstay in carton converting?

digital printing
folding carton
paperboard packaging
short run
short-run solutions for paperboard packaging
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