Term: paperboard packaging
27 post(s)

5 Folding Carton Structures With the "WOW" Factor

3/22/2018

Some products cry out for extraordinary packaging. That’s why a basic rectangular box might not cut it if you’re designing for super-premium chocolate or rare anti-aging serums. In these cases, you need to show your customers just how spectacular folding cartons can be. With so many unique and exciting structures to choose from, cartons can literally become pieces of art on the store shelf. 

Here are five fascinating structures from PPC’s Ideas & Innovation design handbook that are sure to wow customers. 

folding carton
package design
paperboard packaging

Packaging in the Experiential Economy

3/12/2018

By Mike Ferrari, Ferrari Solutions, LLC

Remember when toothpaste cartons were simple? Just 20 years ago, the norm was a white carton with two-to-three-color printing and a health endorsement boasting that “four out of five doctors recommend” the product. The entire message was about health and cavity fighting.

Yet the message has changed...

consumer packaging
consumers
e-commerce
folding carton
innovation
paperboard packaging

7 Sustainability Myths Debunked

1/11/2018

Paper and paperboard packaging are incredibly sustainable products, but sometimes misconceptions can make consumers question our industry’s environmentally-friendly nature. Here are seven common sustainability myths—and what you can say to empower people to use paper.

paperboard packaging
sustainability
sustainable forest management
ticcit

Planning for Next Year? Check Out the Trends Report

11/16/2017

With 2017 almost over, it’s time to start thinking about the next year and beyond. The recently released Trends: 2017 Industry Outlook and Market Data Report is a great place to get economic and consumer trends for the next five years. Best of all? Our industry is growing. The report forecasts that U.S. folding carton shipments will grow at a 0.4 percent annual rate over the next five years, reaching a value of $9.6 billion!

 

consumers
economy
paperboard packaging
trends report

Are Your Fonts Telling the Story?

11/16/2017

Packaging speaks. It has to—otherwise it’s not doing its job. But what a folding carton or rigid box says to a consumer is as important as how it says it. The font or typeface you choose can mean the difference between a carton that tells an engaging story to consumers and one that doesn’t say anything at all. 

font
North American Paperboard Packaging Competition
package design
paperboard packaging
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