In just about a week, PPC will hold its annual Fall Meeting, taking place this year in Atlanta, GA. Each year, our membership eagerly looks forward to the North American Paperboard Packaging Competition awards ceremony, a highlight of every Fall conference. A momentous occasion, the ceremony recognizes the folding carton industry for a year’s worth of impressive paperboard packaging innovations—and of course, celebrates the winning packages, revealed for the first time during the ceremony. We are so thrilled to be able to reveal the 2014 top winners next week, so in their honor, here is a review of their predecessors from the 2013 Carton Competition.
Innovation Award – ASG, Stride ID Gum
Created for a line of Stride ID chewing gum, these folding carton packs feature MagneteX, a new extruded magnetic coating that is applied inline to the surface of the pack. The coating permits consumers to easily open and close the gum packets without wear and tear.
Eco Award – Graphic Packaging International, Yuengling Tite-Pak® 12-Count
When GPI reviewed research that determined that glass bottles break more easily when paperboard partitions are eliminated from beverage packaging, they developed a solution called Tite-Pak® for this 12-count Yuengling beer carton. Here, shark fin-shaped partitions in the base of the carton secure the bottles, reducing breakage and lessening noise during transit. This design integrates into existing brewery equipment without stops or interruptions, and since the system utilizes existing material from the package’s bottom panel, there are no additional material costs.
Rigid Box of the Year – TPC Printing and Packaging, Wiser’s Red Letter
This one-time promotional package (a tribute to the founder of Wiser’s Canadian Whisky) was designed to display the bottle while providing effective protection and a rich, masculine appeal. With a double-walled circular opening, the lid is vacuum fit to securely hold the custom wooden bottle top. To impart extra strength, textured woodgrain paper was laminated to vat black stock in a semi-automated process, and then glued to Eska stock. The carton was then hand assembled using six custom-designed forming tools.
Judges’ Award – Thoro Packaging, 2012 Holiday Promotion
This fascinating folding carton demonstrates paperboard’s structural versatility beyond the simple rectangular box. The front panel is perforated into a movable bin and reinforced by a locking panel. The bin side panels form movable reinforcing flaps that prevent the candy inside from interfering with the movement of the bins. Finally, an insert adds rigidity and helps separate the “nice” mints from the “naughty” chocolates in this great, Christmas-themed carton.
Folding Carton of the Year - Diamond Packaging, Elizabeth Arden Sunflowers
As fresh as Elizabeth Arden’s perfume, this carton features embossed sunflower petals on the front and rear panels and debossed text on the side panels that are all perfectly in register. Its friction lock top and slit lock bottom closure simplifies fulfillment and allows for ease of packing and shipping.
Folding Carton of the Year - All Packaging Co., Savory Spice Gift Packaging
With its new “cross-x” design, this carton replaces hard-to-recycle plastics and heavy corrugate with recyclable CNK stock, and also reduces assembly time, eliminates several SKUs of packaging, and more than doubles the amount of product viewable on the retail shelf. The end result is a package that is structurally sound and visually dynamic.
Paperboard Package of the Year – JohnsByrne, Co., Motorola Razr Maxx Launch Kit
Created for Verizon’s launch of a new Motorola phone, this space-age carton transforms from shipping vessel, to a launch kit, and even to a countertop display. It consists of a two-part SBS hinged box with a magnetic closure that, when opened, elevates the central phone carrier unit. Soft touch and gloss UV coatings distinguish the outer structure from the inner glossy red phone carrier unit.
Congratulations, again, to the winners of the 2013 North American Paperboard Packaging Competition, and stay tuned for the 2014 winners, to be announced next week at PPC’s Fall Meeting in Atlanta!