“Companies that make investments in better connecting with their customers [via social media] have a distinct advantage over those that are resolved to wait and see.”
—Content Strategist, Lee Odden
143 million people in the U.S. use Facebook. You probably have an account yourself. You might post vacation photos, chat with family members, or reconnect with people you haven’t spoken to in years. But have you thought about using Facebook and other social media platforms to promote your plant?
Although building up your online presence may take years, it is free, and implementing a successful strategy does not take an immense daily time commitment. Any time and energy you put in is well worth it, as statistics show that participating in social media will improve your company’s image in the eyes of your employees, consumers, and customers.
In fact, 94% of social media users report that a brand’s image is enhanced when a company participates in social media. For brand owners, this is great news. For converters, social media may not be a viable a way to sell packaging, but it can be used to showcase your staff’s expertise, educate consumers on the benefits of paperboard packaging, and identify potential sales leads.
Most importantly, valuators are now assessing a business’ value, in part, on the number of fans or “likes” your company has on the various social media platforms, especially in comparison to your competition. So the earlier you get involved in social media, the more “likes” you will have and the more your business will literally be worth.
By creating compelling, informal social media postings, you will garner attention, increase your company’s value, and position your firm as an industry expert to a worldwide audience of potential customers. As David Hauser, co-founder of the virtual phone system Grasshopper, explains, “By interacting with your customers in a less formal way, you’ll establish a strong human connection that helps build brand loyalty.”
Our next social media blog will help you to determine which media platforms are best suited for a manufacturing plant. In the mean time, check out PPC’s social media pages: Facebook, Twitter, LinkedIn.