For the Retailer
The global recession of 2008-09 forced systemic rethinking of how to get product to market; shipped and packaged for protection with environmentally sustainable materials and designed with eye-catching quality that will have it sailing off the shelf once it gets there.
Paperboard packaging delivers an array of innovative designs and technologies that make the retailer’s product stand out: from holographic foils, ways to increase product visibility, and innovative shapes. And for versatility, nothing approaches the head-turning design possible with paperboard.
In times of uncertainty, consumers flock to what they know and take comfort from the instant recognition the broad billboard of paperboard packaging offer. In fact, 75 percent of consumer decisions are made at the point of sale in less than ten seconds. Retailers place their trust in the limitless creativity afforded by the graphic design and innovation waiting for them on a front panel made from paperboard.
The goal of superior supply chain management is to get packaging from the producers design department, through production, to the customer and onto the retail shelf as quickly and efficiently as possible with minimum waste. Because it may be folded flat, paperboard packaging is cost-effective to ship. It is lightweight, yet strong, built to laser tolerances that allow for high-speed machine filling.