For the Consumer
Paperboard packaging has been promoting, protecting, and improving the way retail goods are made available to consumers since the late 1800s.
The superior print quality of paperboard is undisputed. Unique and striking structural designs are virtually unlimited. Embossing, foil stamping, and windowing are quick to catch the eye of the consumer. In fact, no other packaging material connects a company to its customers in as many fresh, relevant ways as paperboard.
There’s nothing easier than opening and resealing a folding carton, especially compared to other packaging materials. As demographics continues to shift toward older Americans, paperboard packaging’s opening and reclosure technology is becoming increasingly popular.
Cartons readily accommodate the growing trend toward single serving and “100 calorie” portion-controlled packages. At home, they are easy to stack and store.
In today’s world, consumers insist on having the confidence that they are the first person to open the package of every product they buy. Paperboard packaging offers the full range of protection, including RFID tags, security printing, tamper evident materials and seals, and holography.
Proof of paperboard packaging’s appeal can be seen in a 2008 study comparing it to plastic packaging.