Ideas and Innovation, Second Edition:

With more than 700 detailed illustrations of carton styles and descriptions of folding carton characteristics, the handbook provides an in-depth orientation for students, as well as new sales and customer service reps; features carton details for graphic and structural designers, planners, estimators and packaging buyers; explains types and attributes of paperboard; highlights paperboard packaging as a marketing tool; and includes a comprehensive glossary of packaging terms.

The improved 340-page reference book includes new sections of information and designs for alternative paperboard packaging (cans/tubes/cups/buckets), special carton features (tear-strips/handles/cushioning means/sift-resistant features), combination packaging (paperboard in combination with other substrates), set-up boxes and promotional and non-carton structures.

Convenient and practical, the handbook gives a clear and concise presentation of material, has tabs for quick reference, features a printed spine for easy shelf identification, and is spiral bound to lay flat for easy usage.

Click here to download the Ideas & Innovation order form.

Please Fax Completed Order Forms to 703-836-3290

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