When your clients have a choice of substrates, are your salespeople having difficulty explaining why paperboard is the best solution - for their customers, for their product, for the planet? Do not fear … PPC has prepared a Paperboard Sales Guide for its members that illustrates the myriad benefits of paperboard, from its cost-effectiveness and strength to its recyclability.
   This two-page guide will also lists useful talking points when discussing substrate options with clients. Print the flier for your clients to remind them that paperboard is not only economical and versatile but also the “true” green choice for packaging.
   If you would like your logo and contact info to be included on the page, or to have a high-res version of the guide emailed to you, contact Kim Guarnaccia at kim@ppcnet.org.

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