PPC's Marketing & Communications Committee's mission is to increase the awareness, understanding and appreciation of the many economic, technical, marketing and environmental benefits of paperboard packaging folding cartons. To accomplish this, PPC has launched an annual marketing campaign aimed at packaging decision-makers. The program is responsible for:

• Placing business-to-business advertisements in various packaging and end-use magazines.
• Producing brochures explaining the benefits of paperboard packaging.
• Promoting the winners of the National Paperboard Packaging Competition.
• Keeping the trade media informed of PPC's activities. 
• Publishing a newsletter in Paperboard Packaging Magazine